Search Engine Optimization, or simply known as SEO by Internet professionals, has changed dramatically over just the last 2-3 years.A few years ago, it was for the must part sufficient to incorporate a well optimize title tag and have a few relevant search terms(aka keywords) in the meta tags to get a top 10 ranking at various search engines. Those days are long gone, and in my estimation, over 75% of webmasters still hold to the nation that Search Engine Optimization (SEO) is all about tweaking title and meta tags. SEO is the process of generating quality content that the search engines will recognize as quality content. This means text. Professional website optimization, pay per click (PPC), search engine optimization (SEO), link popularity, and ethical website promotion services to tackle all your Internet marketing needs. Many SEOs provide useful services for website owners, from writing copy to giving advice on site architecture and helping to find relevant directories to which a site can be submitted.
What are keywords? The keywords are important words that your visitors use to find your site. The prospect visitor will type a keyword (or a combination of words) in the search engine and will get a list of results. In order your website to be displayed by the search engines on a specific search phrase the search engines should "believe" that your website is relevant for this search phrase. To make your website relevant for a certain keyword you need to choose them carefully and to use them wisely in your website content and meta tags.
How to choose successful keywords?
Although this is the most essential question, it is actually simple and very logical. The keywords are words that describe the topic(s) included and discussed on your website. For example, if your website advertises the surfing lessons that you give, you may use the following keywords and phrases:
surf lessons, surf guide, surf instructor, surf, surfing, learn surfing, learn to surf, etc.
One thing you should remember, when choosing successful keywords, is that the best keywords are the ones that people will use in their day to day language in describing your service, product or website topic.
We recommend that you choose some less general keywords in order to achieve better results. For example in the case of the surfing website, the word "sport" is far too general. If you choose if you will be competing with far too many websites on that word and many of the people, who use this word as a search phrase will actually not be looking for surfing lessons.
The meta tags are a very important part of the HTML code of your web page. They are read by the search engines but are not displayed as a part of your web page design. Usually they include a concise summary of the web page content and you should include your relevant keywords in them. Most meta tags are included within the 'header' code of a website. The most important tags are the title, description, keyword s and robot tags.
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- Find the right keywords for your web site
A 'keyword' or 'keyword phrase' is a word or combination of words that people type into search engines to find what they are looking for. The search engine then uses that keyword to search the Internet (What Search Engines See) for webpages containing that particular keyword. It then sorts through, compiles a list in order of relevance, and returns the results to the customer.
- Optimize your web pages for these keywords
How targeted keywords can make your company site more successful and more importantly make more money. A well-developed search engine strategy will give you a good return on your investment. Sothat Optimize your web pages for these keywords sothat your site gets high search engine positions. Here are some basic steps you can take to optimize your Websites' content. We address these basic issues as in second step:
- TitleThis is the most important place for your keyword phrases. It is easier to place a single keyword phrase within the title. Put a non-keyword first, then your phrase, and repeat one of the keywords once.
- Meta tags Google no longer uses meta words, as there is too much abuse. Include all the keyword and description tags as in Meta Tags.
Text Content Repeat your keywords about 15% in the beginning; down to 5 percent at the end, and have your keyword phrase in the last sentence of your content and more is as you like and according to related content.
- Header Use header tags for your heading and place your keywords with the heading.
Bold Your keyword phrases should be bolded first.
- Images Have at least one graphic image for each keyword phrase. Put your keyword phrase for the alternate text.
- Links Include at least one link that has your keyword phrase and pointed to their home page. This link should be within the body of your text.
- Submit your web pages to all important search engines and directories
Pages are designed to very QUICKLY let the customer or search engine know that you have what they want. Sothat Submit your web pages to all important search engines and directories where web surfers can find you.
- Participate in link exchange program to get valuable links
After your site is optimized, you need traffic. Link popularity is the important factor in for high search engine ranking. Link popularity is the number of other web sites that link to your web sites. The more other sites link to your website, the higher your search engine ranking would be. The number of links alone is not enough to improve your search engine rankings. Links from unrelated sites won't do much good to your site. If the links to your website include your keywords in the link text, the effect on your search engine ranking will be higher.
- Follow the outcomming result
Check your keywords status at various search engines regularly and update what requires.